Vanish
A proactive idea of mine that took five years and many great people to get off the ground.
Every year, UK Families throw away over 300,000 Tonnes of clothing.
That's a rubbish truck full every ten minutes. So we went to a landfill to rescue unloved clothes and prove that a stain doesn't have to be the end.
We created ‘Love for longer’- the world's first fashion label made from landfill items.